Shinola

Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel. We celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own.

Founder Story

In 2011, we arrived in Detroit with the idea to build a company focused on building high quality manufactured goods and manufacturing jobs—but no name.

As the story goes, the discussion around this nom de plume got a touch heated, leading a team member to exclaim, “You don’t know sh*t from Shinola!”

Shortly thereafter, we had a name known the world over, with roots in American manufacturing, and synonymous with quality—and Shinola Detroit was born.

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